Custom Web Design for a Non-for-Profit Charity
Holiday Helpers Canada is a local charity in Toronto that provides custom Christmas packages to low income families. This is a charity that I started with my sister over 25 years ago to help local families celebrate Christmas.
Our charity provides low-income families with brand new winter coats, hats and mitts, household necessities, and toys for the kids.
We previously had a website but it was built with a really complicated program that made it difficult for us to update and maintain ourselves. Every time we wanted to add a new section or photo, we had to email our web designer…causing us to pay for their services every time!
I was able to move the site over to WordPress and completely revamp the navigation so that it was easy for our supporters to find what they needed and make a donation.
Now we are in complete control of every page and every section of the site. And you don’t need to be a web designer like me to manage. Even our team members find it easy to login to make changes, add photos or other elements.
When we launched the new site, we saw that our google ranking improved and our engagement with our visitor improved 10x!
See the Holiday Helper’s Live Site >>
The Holiday Helpers website redesign included a few features that were critical for the growth and success of the charity:
- Easy navigation for supporters to find and interact with the charity
- The site is fully optimized so that it ranks #1 in Google for our key search terms
- Online donations – the website is connected with a payment processor so that supporters can easily make a donation
- Connect with database – the site is connected to the Holiday Helpers internal donor management database
- Supporters can easily sign up for the Holiday Helpers newsletter and connect to their social media pages
- The site has expandable Q&A sections to help answer donor questions and minimize internal administration hours
- The team can easily add new pictures and letters from families
See more of our latest projects >>